Gray Whale

Brand Identity, Art Direction, Illustration

Gray Whale is an independently owned barber shop located in Ottawa’s growing neighbourhood, Hintonburg. I was approached by the owner, Gray, to rebrand the shop to better reflect their diverse clientele. The illustration style is organic, clean, and warm — the feeling you get when set foot into the small shop. The logo is responsive, allowing more flexibility for a variety of applications.

Credits: Photography by Brandon McCarrell