The Agency Field Guide

Art Direction, Campaigns

In partnership with Ipsos, Mailchimp surveyed over 300 marketers to uncover the challenges and ideas shaping today’s agency landscape. Inside this comprehensive report, you’ll discover how surveyed agencies say they’re adapting to change—and inspiration for the road ahead.

Subtle landscape imagery and a muted palette create a warm feel, while the design stays clear and user-focused. Themes of navigation and wayfinding are used throughout the report to help anchor the theme and position itself as a helpful guidebook. Bright splashes of yellow, Mailchimp’s primary brand colour, are used as accents and help maintain brand recognition.

Download the full report here.